In these days of huge competition for the best young wannabe-solicitors, hats off to Birmingham's Wragge & Co for getting ahead of the competition and targeting potential recruits with a brand awareness campaign before they're barely out of nappies.
Left with unusable stationery following its conversion to a limited liability partnership, the firm recently donated more than 1,200 reams of paper ( albeit with the logos cut off) to the Kingstanding Education Action Zone based at Perry Common Junior and Infants School.
Here Steve Butts, head of pro bono and community support at Wragges, helps Kingstanding's Jill Turner transport the paper into the hands of excited children.
Of course, other practices in Birmingham, such as DLA and Eversheds, have undergone similar transformations, and we can only hope that they do not donate paper to the same school or they'll be all sorts of ructions in the playground.
We can just imagine the scene in front of the headmaster: 'But sir, I only hit John because he called them Wragges.
They really prefer Wragge & Co.' 'And I only hit him back because he questioned the speed of DLA's international expansion.' (This article refers to images that appear in the printed edition [2003] Gazette, 6 November, 14)
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