The PR bods at London-based Howard Kennedy have clearly been working overtime, judging by their latest release.

'Howard Kennedy oversees "S&M" venture', it trumpets.

Sadly, this has nothing to do with a particular type of sexual proclivity.

Nor does it refer to the firm casting an eye over City firm Slaughter and May, which of course would strictly have been 'SandM'.

No, the firm has instead advised the Sausage and Mash Caf Group.

Well, they got Obiter to print it - so we suppose it's mission accomplished.