Sometimes you can over-complicate marketing, so Black Country firm Waldrons thought quite literally when deciding how to celebrate the expansion of its Dudley office.

Ade Rollinson - 'Britain's third mightiest man', we're told - was called in to facilitate all sorts of puns about how 'big is beautiful', the firm is going from 'strength to strength' and the 'powerful performance' it is putting in.

It must be said that partner Trudy Pratt doesn't look 100% happy about the arrangement, perhaps fearing that Mr Rollinson might start using her for weight-training practice, but just in case the firm is considering a series of one-to-one briefings between him and reporters, may we just say how absolutely superb we consider Waldrons to be.