We'll name it in three

Law firms have still yet to grasp the full possibilities inherent in the liberalisation of practice rule 11, which means that they can call themselves pretty much whatever they want.

Take this example from a press release received last week: 'Two hundred-year-old central London law firm Gregory Rowcliffe & Milners is now to be known as Gregory Rowcliffe Milners.' The burning question is: how many hours of management meetings did it take to come to the decision?