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Firms which adapt to embrace fixed costs will thrive. Those who cannot identify with this do not understand what is going on around them. QS understands the market and customer demands and have experienced corporate advisers to guide them on strategy which is an obvious benefit.

Every week we see announcements about new legal businesses entering the market with a single objective to take market share by adopting tried and tested sales processes. They are not going to adopt the hourly rate.

Where have all the independent Opticians gone - they have lost out to businesses like Specsavers who offer the same service, but more choice and better prices - always a winning formula to beat the competition.