Report comment

Please fill in the form to report an unsuitable comment. Please state which comment is of concern and why. It will be sent to our moderator for review.

Comment

Is anyone surprised by this? A couple of points. 1. They caught and rode the wave. The timing was perfect. ABS was on the way, firms felt vulnerable. It was this way or the highway, to compete. Cash flow was still reasonable as it was pre-government decimation of the legal profession .So firms bought in to the idea. Both of those things are now the opposite. The wave has turned to a ripple and money is tight Which would be fine had they delivered. This leads me on to point 2. An amazing ability to persuade firms in to parting with vast sums of cash and an equally amazing ability to squander that cash on doomed to fail ideas. Terrible and obviously ineffective TV advert and not enough of them. Too much self-gratification and then partnering with a business that was never in a million years going to provide a decent return on investment. Got the basics wrong. Everyone knows with a new brand, it's market penetration first, then brand recognition. Not the other way around, which is exactly the way they played it, whether intentionally or not.

Your details

Cancel