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But anon 10:03 exactly how many calls are generated by "consented data"? Are people aware that they have consented. If you consent to say a bank contacting you, is that consent valid 5 years down the line so everyone can call you about "Your recent car accident"?

Go further. If I consent to a bank's business partner contacting me, does that allow the sale of my data to whoever wants to pay for it? What about those that the data is sold to - can they then sell it on?

For the last 10 years or so I have religiously avoided consenting to calls, yet they keep coming. They even call the firm I am a director of - a firm dealing mainly with PI or clinical negligence - asking for me by name!

I have never consented for anyone to call me at the office who doesn't know me personally or is not a client or someone connected with a case.

So, 'consented data' is not in fact consented data at all. It is 'consent once even by accident and you are forever damned data'. Make it so that there is standard wording and that if you provide consent you have to specify how you are to be contacted by typing in a number or an email address.

Cold calling (and calls to me about PI when that is what I deal with could and would never consent to) is a cancer. Chop it out.