All articles by Alastair Moyes – Page 2
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How can we assist you?
Think about your firm and realistically assess how your services match up to those announced by CPP Group plc?
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Websites and why HIP replacements are overdue
Is your firm’s web site still offering home information packs? A pat on the back if not. But I see a lot of firms’ websites, and I’m still coming across many that have not been updated since the demise of HIPs several months ago.
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You can buy in advice, but not organisational change
Organisational change is in the headlines everywhere this summer. The NHS is a particular focus with BHS boss Sir Philip Green being asked to make recommendations for change. In a recent Radio 4 Today programme interview on this issue, businessman Sir Gerry Robinson and Professor Colin Talbot's comments on Sir ...
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Marcoms – get the basics right
Recent posts from Clare Rodway and Richard Cohen explore new ideas in the changing market for legal services. Both provide useful indicators of future marketing and business process methods that firms need to consider as part of their planning.
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Where is the value?
The recent research on mergers prompts me to ask you a direct question: is your firm an attractive takeover target? Whatever your initial response, I have a second question: how do you know?
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Take the fight to the retailers
One element of the QualitySolicitors launch that struck me was the move into shopping centre retail space. Considered alongside the recent research Shopping Around, by Jon Robins at Jures, that move might appear obvious for general practice firms. Legal services are highly profitable, with complex people businesses needing face-to-face ...
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Referral fees are a distraction
The publication of the Legal Services Board’s research on referral fees has created a debate that, while an important issue for the profession to discuss, distracts attention from the real issue for firms.
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Time for solicitors to reinvent their customer services
In a rapidly changing market it can often help to look at other businesses and economies for an indication of how things might develop.
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Tell your clients why they should choose your legal services
There is another big and complex problem that needs to be dealt with as the legal services market continues to change. Simply put, most clients, the general public and and small- and medium-sized enterprises, don’t know the difference between solicitors, lawyers, barristers and other qualified or non-qualified providers of legal ...
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Law firms need to work hard in the face of commoditised legal providers
A couple of weeks ago Marketlaw made a presentation to the first Quality Solicitors national conference...
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Identify client groups to get your message across to the right people
There are many useful online discussions on marketing and management issues that I feel sure are helping to develop legal services marketing.
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Making the most of web enquiry sources
As an independent business working on marketing with solicitors around the country, we have to be careful to remain independent. This independence allows us to assess marketing and promotional opportunities...
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Websites – to retain or gain clients?
The Gazette’s LinkedIn group is having a useful discussion centred around the launch of Shoosmiths Access Legal website. The responses mainly look at whether or how other solicitors should emulate Shoosmiths’ approach.
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Coping with bad publicity
The ongoing debate about complaints and dissatisfied clients raises the issue of bad publicity and how to deal with it. Given that there are a number of websites that collect complaints and achieve Google rankings, is there anything a firm can do?
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Get connected or get out of the kitchen
This year will see a significant change in the supply of legal services to domestic and SME business. I’ll make a prediction here that I’ll review this time in 2011. There will emerge two types of solicitors firms by the end of the year: those that have fully adopted IT ...
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Ghosts of Christmas past and future: client data
Here is an easy measure of how well your firm might face up to the increasing competition in the legal services market: did your firm send out personalised Christmas cards this year?
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Customers will rule the legal services revolution
Where are the clients? Or more to the point, where are the profits going to be in certain law firm client groups in the future market for legal services?
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Client surveys: where’s the value?
There is a marketing ‘tick’ that appears in many firms when they have the marketing bug. It’s the tendency to spend time and effort on client surveys. But while discussing this with a client keen to proceed with them, I came to the conclusion: ‘Why should we bother?’
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Venture capitalists need tempting, not confusing
There’s an interesting debate on the issue of investment in solicitors continuing on the Law Society’s LinkedIn group. I think it’s worth looking at the issues here too.The basic question that started the debate is ‘what impact will private equity have on the legal sector?’
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What kind of law firm are you? NB: You may not know the answer
The legal services market appears to be on the up, at least for the big firms. Mortgage approvals are rising. Halifax Legal Express wants to recruit a panel to deal with the legal services enquiries its automated system can't handle.
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