Sometimes journalists can be a bit slow on the up-take and need help from their PR counterparts to understand a story. A good example of this came from Midlands firm Freeth Cartwright, which, a release tells us, has launched a dedicated food group. 'We have been able to pool together substantial commercial and corporate experience and expertise that will be invaluable to businesses in the food sector in order to help our clients to gain a competitive advantage in this fast-moving, and often low margin, sector,' we are informed. Luckily they sent us this photo of team members Philippa Dempster and David West to explain what it's all about.