Did you hear about the new networking referral service 'lunched' this week? It aims, according to the press release, to help smaller firms 'specialing' in particular areas of law. The author whimsically swaps between lower and upper case for the first letter of the client's name, and confuses the reader with rambling sentences that veer and wobble towards an inconsequential end. Obiter could be more specific, but is loath to sneer. The client must have been delighted... The question remains, however, why do PR companies delegate the writing of press releases to the barely literate? It hardly serves the best interests of their clients.