When Addleshaw Booth & Co (as it then was) signed a fees-for-sponsorship deal with the 2002 Commonwealth Games, journalists received regular updates on how it was all going for the firm, especially as it had a lawyer who was competing. To be honest, while the firm deserves great credit for the work it did and the innovation it showed in supporting the games, the PR got a little tedious at times - most memorably with the purple-tracksuited members of staff who were chosen to help carry the Queen's Jubilee baton for a few yards of its journey around the UK. The architect of the firm's campaign was Carolyn Roberson, the national client services and business development director. Ms Roberson has since moved on to Liverpool-based Hill Dickinson, and now the whole cycle is beginning again, since the firm admirably became the first official partner of Liverpool as European capital of culture in - and this is the scary part - 2008. The thing is that Ms Roberson does manage to put out stuff that, despite ourselves, we find interesting. Since the link-up with the capital of culture was announced in September, we've had details of the unveiling of a combined logo, and the launch of Hill Dickinson's programme of executive briefings for partners, directors and senior members of the firm. These included a talk from former Olympic pentathlete Dame Mary Peters (right) - pictured with senior partner Tony Wilson (left) and Ms Roberson - on leading, developing and motivating team members. Now, so far as we can see, there's no direct link between the briefings and the capital of culture thing (except for the use of the fancy new logo on the press release and a reminder of it all in the notes to editors). But Obiter cannot help but link it with Addleshaws' former athletic obsession and basically wonders whether we should set up an e-mail address especially for Ms Roberson, because we reckon we're going to be hearing a lot from her for the next four years.