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Sue Bramall
OpinionLearning from failure: even unsuccessful legal innovations have payoffs
Sue Bramall discusses the need for learning from failure in order to create successful legal innovations.
OpinionBOOK REVIEW: Leading Professionals: Power, Politics, and Prima Donnas
One eye on the top table.
OpinionCrunch time: Artificial intelligence and objective analysis
Artificial intelligence systems are slowly becoming accessible for all clients.
OpinionHP legal team’s diversity bravery
Will any general counsel in the UK have the guts to replicate the tech giant’s minimum standard sanction?
OpinionBOOK REVIEW: Making a Splash: a personal guide to networking
The book covers the various stages of networking.
OpinionLanguage lesson for solicitors
Lawyers who combine hi-tech skills with foreign languages will be highly prized.
OpinionBOOK REVIEW: Knowledge Management for Lawyers
The overlap between KM, marketing, business development and client relations was not explored in more detail. Maybe this could be expanded upon in a future edition?
OpinionMystery shopping and legal regulators
Investment in mystery shopping pays dividends in terms of happier clients, but would regulators’ time be better spent on other areas?
OpinionLegal advice via Skype
Disabled and elderly clients could be aided by new forms of communication but practical considerations must be addressed.
OpinionLosing weight and law firm marketing
Strategic marketing is like going on a January diet - it won’t work without a fundamental change in behaviour.
OpinionInnovation in legal services – crowdfunding
Crowdfunding platforms are helping to bridge the gap in public interest law.
OpinionSecuring your site against fraudsters
Firms that actively manage their online presence will stand a better chance of spotting malicious attacks.
OpinionThe road less travelled
Law firms are too easily discouraged from breaking free from the crowd when it comes to marketing.
OpinionSticking to it
New initiatives that do not produce instant results are dismissed by lawyers. More patience and persistence are required.
OpinionThe will to compete
Lawyers’ anger over accountants moving into probate work must be countered by a desire to fight the competition.
OpinionMake time for marketing
Business is picking up after several rocky years. But being too busy for marketing should ring alarm bells.
OpinionHow to market and work part-time
Simply being smarter with your time means that a career break or reduced hours do not need to limit your marketing and business development activities.
OpinionGoogle and the content conundrum
Becoming more visible online is difficult for solicitors – but outsourcing is not the only way to achieve increased hits.
OpinionCross-selling legal services
Love or loathe consumer brands, you should not ignore them if you want to succeed with existing clients.