The Law Society is to launch a consumer-facing advertising campaign to promote its Conveyancing Quality Scheme this spring, it said last week.

The campaign will feature online ‘pay per click’ banner advertising, as well as promotional material including posters and stickers which will be made available to member firms.

The campaign will be targeted at homebuyers, and is intended to coincide with an expected rise in activity in the housing market over Easter. The Society urged solicitors to sign up for the scheme by 28 February to obtain maximum benefit.

Announced last November, the CQS is intended to help conveyancing solicitors, particularly those in small firms, demonstrate to lenders, consumers and insurers that they have effective risk assessment processes.

Firms seeking membership of the scheme will have their application assessed against a risk-based points system developed by the Law Society in conjunction with the Council of Mortgage Lenders and the Association of British Insurers.

The scheme opened for applications earlier this month. For more information see the Law Society website.