Bournemouth-based law firm Lester Aldridge is clearly determined to prove that it is not full of softy southerners.

On 22 May, around 25 members of staff will attempt to climb Scafell Pike in the Lake District in their suits.

Not their birthday suits, but even so.

The walk follows the firm's earlier 'shockingly normal' marketing campaign, in which partners took part in activities such as mountain biking, football and windsurfing in their suits.

Managing partner Roger Woodley says Scafell Pike 'presents more of a challenging walk than a difficult climb but with the added burden of suits it will be a real achievement for those taking part'.

He adds that he is 'looking forward to seeing the reaction of other walkers on the day'.

Obiter thinks this can be neatly summed up along the lines of 'you're not from around here, are you?' Whatever, we wish them well and we hope they have a good dry-cleaner lined up for their return to warmer climes.

The walk up England's highest peak is in aid of the Jigsaw Appeal, which aims to provide Bournemouth with a state-of-the-art scanner suite to reduce cancer treatment waiting times, and Naomi House, a children's hospice near Winchester.