Wonderful world of ads

Far be it from us to understand the world of marketing.

Some weeks ago, we questioned, politely, whether Sweet & Maxwell's advertising campaign for the new on-line service Westlaw UK actually made any sense (see [2000] Gazette, 14 April, 14).

'More up-to-date' was the catchline; surely something is up-to-date or it's not.

It cannot be more up-to-date.

But the campaign has been shortlisted for the best publishing category of the Precision Marketing Awards, so it just goes to show what we know.