And so to the post-apocalyptic landscape of the new legal world, where forward-looking innovators roam the desolate ‘scape, devouring old-fashioned lawyers as if they were extras in a 21st century remake of Jurassic Park.

One such innovator showed what can be done simply by hitting the return key of a well-wired computer. An email to all legal sector journalists contained the following opening salvo: ‘Please see below a press release about the importance of PR.’

How, just how, are the rest supposed to compete?