Listed Australian firm Slater & Gordon has unveiled a £1m advertising campaign that it hopes will make it one of the UK’s most recognised legal brands.
It also announced financial results for 2012/13. According to figures released to the Australian Stock Exchange, revenue in the UK was more than £41m for the year ending 30 June, generating a profit after tax of £6.35m. Pre-tax profits in the UK were not disclosed. Overall, group pre-tax profits rose 68% to £36m on a turnover of £175m.
Chief operating officer Cath Evans was the best-paid UK executive, earning £232,000 in salary as well as a £59,000 cash bonus. Neil Kinsella, head of UK, received around £224,00 in salary.
The firm said it has employed agency M&C Saatchi to produce three advertisements that will air on television at peak and off-peak time slots.
The publicity drive comes on the back of a series of UK acquisitions funded with a £39m war chest secured by raising share capital in May.
Last month the personal injury specialist closed deals to buy the personal injury practice of UK firm Taylor Vinters, and Goodmans, as well as Australian firm Gibson & Gibson, for a total of £14m. It is expected to complete the acquisition of personal injury firm Fentons next month.
Slater & Gordon entered the UK market last year when it acquired national PI firm Russell Jones Walker and now has 12 offices across the country.
‘This is an exciting time for us and this advert is a major step towards us becoming a household name,’ said UK head of marketing Kalle Amanatides. ‘The main objective is for us to increase awareness of Slater & Gordon as a brand and communicate the message to the consumer that we provide access to quality legal services for everyday people.’
As well as the eponymous law firm, the Slater & Gordon group also includes 100% ownership of claims management company Claims Direct and 4 Legal Solutions.