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My overwhelming first reaction is that legal services simply don’t make enough money to interest major investors or even finance TV ads as Quality Solicitors seem to have found out. What we largely do is provide individual, tailor-made services. It can never be like selling identical cars or identical cans of beans or identical insurance policies or smartphones or identical anything else. I don't know what Keystone do. Perhaps it's very high-end and tremendously lucrative, but even that sort of work can't compete in economies of scale with selling identical products by the millions. Even the senior partners of large legal firms or fantastically talented QCs earn nothing like the CEOs of major companies, or even a lot of minor ones. Stop pretending for heaven's sake that legal services are or ever could be major money-spinners. The figures in the article say it all. It's peanuts compared to proper big business. All we can ever do is muddle along and earn a crust and generally economise in our personal expenditure because our incomes are so modest.

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