All articles by Sue Bramall
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OpinionLearning from failure: even unsuccessful legal innovations have payoffs
Sue Bramall discusses the need for learning from failure in order to create successful legal innovations.
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OpinionBOOK REVIEW: Leading Professionals: Power, Politics, and Prima Donnas
One eye on the top table.
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OpinionCrunch time: Artificial intelligence and objective analysis
Artificial intelligence systems are slowly becoming accessible for all clients.
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OpinionHP legal team’s diversity bravery
Will any general counsel in the UK have the guts to replicate the tech giant’s minimum standard sanction?
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OpinionBOOK REVIEW: Making a Splash: a personal guide to networking
The book covers the various stages of networking.
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OpinionLanguage lesson for solicitors
Lawyers who combine hi-tech skills with foreign languages will be highly prized.
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OpinionBOOK REVIEW: Knowledge Management for Lawyers
The overlap between KM, marketing, business development and client relations was not explored in more detail. Maybe this could be expanded upon in a future edition?
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OpinionMystery shopping and legal regulators
Investment in mystery shopping pays dividends in terms of happier clients, but would regulators’ time be better spent on other areas?
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OpinionLegal advice via Skype
Disabled and elderly clients could be aided by new forms of communication but practical considerations must be addressed.
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OpinionLosing weight and law firm marketing
Strategic marketing is like going on a January diet - it won’t work without a fundamental change in behaviour.
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OpinionInnovation in legal services – crowdfunding
Crowdfunding platforms are helping to bridge the gap in public interest law.
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OpinionSecuring your site against fraudsters
Firms that actively manage their online presence will stand a better chance of spotting malicious attacks.
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OpinionThe road less travelled
Law firms are too easily discouraged from breaking free from the crowd when it comes to marketing.
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OpinionSticking to it
New initiatives that do not produce instant results are dismissed by lawyers. More patience and persistence are required.
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OpinionThe will to compete
Lawyers’ anger over accountants moving into probate work must be countered by a desire to fight the competition.
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OpinionMake time for marketing
Business is picking up after several rocky years. But being too busy for marketing should ring alarm bells.
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OpinionHow to market and work part-time
Simply being smarter with your time means that a career break or reduced hours do not need to limit your marketing and business development activities.
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OpinionGoogle and the content conundrum
Becoming more visible online is difficult for solicitors – but outsourcing is not the only way to achieve increased hits.
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OpinionCross-selling legal services
Love or loathe consumer brands, you should not ignore them if you want to succeed with existing clients.