All articles by Sue Bramall – Page 2
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OpinionBeware the ‘drizzle-maker’ partners
Law firms’ marketing departments should work closely with new lateral hires to ensure business success.
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OpinionFly-fisher’s guide to business development
When trying to win new clients, preparation and patience are required.
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OpinionManaging new business enquiries
Mismanagement of calls and poor communication between departments could see firms missing out on business.
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OpinionStep up your marketing
As accountants apply for a licence to grant probate, law firms must catch up if they want to compete.
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OpinionPublic ratings for lawyers
User-generated reviews of clients’ experiences may not be a bad thing - it can help firms avoid repeating the same mistakes
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Opinion
Marketing materials and meaningful value
Reading through strategy adviser Nick Jarrett-Kerr’s article ‘In the nick of time’ in a recent edition of Managing for Success
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News
Law firms and cause-related marketing
To most people CRM stands for ‘client relationship marketing’ and is a vitally important topic I have written about on a number of times. There is another lesser-known CRM, which stands for ‘cause-related marketing’, which is about connecting one organisation with a non-profit organisation or charity for the purposes of ...
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News
Law firms’ marketing plans
I get to see a wide range of solicitors’ marketing plans ranging from the weighty dissertation to the single sheet.
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News
Law firm marketing essentials
With increased competition and tough economic conditions set to continue for the foreseeable future, how can you plan for growth in your law firm? There are essentially four sources of potential new business which need to be explored. First, look at marketing more of your current ...
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News
Holes in your client experience?
Whatever your marketing budget, it is important to ensure that every enquiry is handled efficiently and effectively in order to maximise the proportion which are converted to an instruction. An enquiry can pass through many parts of your firm (website, reception, secretaries and other lawyers) before ...
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News
Website delays
With a growing percentage of new enquiries arriving via solicitors’ websites these days, online is undoubtedly a law firm’s most valuable marketing tool.
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News
Brand loyalty – and the ski-jacket owners’ club
Recently I was presenting the results of a mystery shopping campaign, and as commonly happens, the issues of capturing accurate contact details and inadequate follow-up were discussed. Two particular areas of weakness identified were the provision of contact information to the marketing team and failing to ...
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News
Brand lessons from Claridge’s
If you watched the recent series on BBC2, Inside Claridge’s, you may have asked yourself how they can possibly charge several thousand pounds for one night of accommodation. The Claridge’s brand has been built over many years on a philosophy of putting the guest first and providing exceptional service.
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News
Yielding the greatest return?
I had a meeting with a potential client last week and, rightly so, the partners asked me to quantify the expected return on investment to them on costs of a particular marketing activity.
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News
Saving face
You know the advertisements that I mean. Whilst plenty of cash has been splashed on some strong photography and ample media space – it is a shame that the best approach they could come up with was to disparage the competition. It seems some firms are ...
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News
Focus on value proposition
Law firm marketing is often seen as the department which does the brochures, the website and runs events. It is relatively rare that the marketing team is consulted in areas such as pricing, but all a firm’s effort and expenditure on promotion may amount to nothing if the solicitor receiving ...
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News
Poor marketing opens the doors for sharks!
Regular blog readers may recall the relative who needed a lasting power of attorney, several months ago and was confused by the way prices were quoted. At the time of her initial enquiry, she also enquired about changing the way their property was held, amending their wills and advice regarding ...
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News
Does a VAT approach to pricing client services erode trust?
We all love to moan about budget airlines and their deceptive online pricing strategies for adding taxes, fees and charges. They are no longer allowed to keep taxes as an unpleasant surprise until the last moment when you are about to enter your credit ...
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News
Silly names and new law firms
Phew! Eduardo Reyes also thinks that 'some of the law firm franchise labels people have come up with sound so silly'. I have been thinking along the same lines for a while. With all the talk of "brands" emerging within the legal profession, I wonder whether ...
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