When the Law Society ran an ad campaign last year, the reaction from the profession was pretty strong. While some supported it, the Gazette received a good number of letters questioning why the Society was splashing so much cash on what was considered to be a waste of money. Naturally, we were expecting a similar response this year. But this time things seem to be different. There has indeed been a big reaction to the campaign. But that has come in the form of the huge number of calls to the Law Society press office by solicitors wanting advice and materials to help them piggy back on the campaign, and get the most out of the advertising to benefit their own practices. True, there will doubtless still be those who think in these hard-up times the Law Society could have better spent its money on other things (and anyone who wishes to express a view either for or against the campaign may of course feel free to post a comment at the end of this blog), but there are also plenty out there who must think it is quite a good idea. With arguably the greatest threat to the profession coming from the ‘big brands’ entering the market, the advertising campaign is trying to strengthen the solicitors’ own brand. Perhaps rather than wondering whether £250,000 is too much to spend on this, we should be asking ourselves whether it will be enough.