Who? Alicia Alinia, chief executive, Pogust Goodhead.
Why is she in the news? The firm represents thousands of drivers in the Pan NOx ‘dieselgate’ trial, which commenced in the High Court last week.
Thoughts on the case: ‘Dieselgate is about far more than alleged consumer fraud; it goes to the core of corporate accountability and public health. The High Court will examine whether prohibited defeat devices were used to cheat emissions rules by passing lab tests while emitting far higher NOx on the road. This case reflects years of relentless persistence by consumers, lawyers, scientists and activists who refused to let the scandal go unchallenged, and it will signal to the wider industry what compliance and consumer trust require. Drivers were sold “clean” cars only to breathe dirtier air. They deserve answers, accountability and compensation. The claim exposes a hidden public health crisis caused by polluted air, which contributes to loss of life, childhood asthma and long-term harm. A ruling in favour of the drivers would not only set a precedent for the remaining UK claims, but also for the global automobile industry.’
The five carmakers involved in the trial deny the allegations.
Dealing with the media: ‘PG has had its fair share of headlines – both good and bad. That’s the reality of being at the epicentre of a true David and Goliath battle. The defendants stand accused of one of the greatest corporate scandals in history – misleading the public, devastating communities and the environment, all for profit. Our approach is to share verifiable facts, elevate clients’ voices, and explain why the case matters for public health and consumer fairness.’
Why become a lawyer? ‘I grew up in Iran until I was nine, when my parents made the difficult decision to move to the UK. My father went from a high-ranking naval officer to struggling for acceptance in a society that, at the time, was riddled with prejudice and discrimination. His resilience inspired me to be fearless, determined and totally unflinching in challenging injustice and wrongdoing.’
Career high: ‘Achieving my practising certificate in 2007 remains my proudest moment. That day proved that someone from my background could achieve the impossible. I still remember the look of pride from my parents during the admission ceremony. Every sacrifice they made was worth it because they gave their daughter a tremendous opportunity.’
Career low: ‘Leading through a turnaround can be hard. Watching talented colleagues understandably have their confidence shaken, as they work to do their very best, can be the lowest point for any leader. But guiding a team through that storm and emerging stronger on the other side brings unmatched pride and exhilaration.’
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