Image and substance

It is understandable that lawyers are depressed when much of the mainstream press is convinced that they would not want to admit to their profession at dinner parties.

But it is heartening to see some positive reports about solicitors.

For six high-profile practices to figure in a Department of Trade and Industry-funded survey of the 100 best employers is something to be proud of.

Likewise, one medium-tier City practice has cause to celebrate, being the only law firm to be awarded 'superbrand' status.

In an increasingly competitive domestic and international market, it is encouraging to see law firms making marketing work.

Indeed, an innovative example of getting marketing right is Addleshaws foray into a sponsorship-for-fees arrangement with the organisers of the Commonwealth Games.

But there are also warnings in this week's reports.

For example, the percentages of female and ethnic minority partners remains noticeably low.

Marketing and image are not just froth, but there are more profound issues for firms to tackle.