The possibility of 'drive-thru' legal advice will move closer to reality this week as fast-food giant McDonald's unveils plans to set up its own law firm - provisionally called McLegal - the Gazette has learned.

The move comes as the Department for Constitutional Affairs prepares to issue a White Paper on legal services reform later this year, which will permit the external ownership of legal practices.


Among the McDonald's proposals is for customers to be offered discounted legal advice over a bacon and egg McMuffin and a coffee, although the offer must be taken up before 11am. Free toys with a legal theme - such as a mini judge's gavel - are likely to be handed out with kids' meals.


The Gazette understands there is a defensive element to the move, as lawyers based in McDonald's restaurants will notify customers about the risks of hot food in the wake of the infamous US case involving a woman scalded by the coffee she spilt over herself. They will also provide nutritional advice to ward off legal actions over the link between fast food and obesity.


A source at McDonald's explained that the idea was prompted by the access to justice issues raised in the long-running McLibel case. 'We're sure Sir David Clementi would approve since we are trying to provide a consumer-focused service that combines practical legal advice with great-tasting food,' he added.


The top-secret plans are expected to be unveiled today (1 April) with a personal appearance by Ronald McDonald wearing a barrister's wig and gown.


An advertising campaign under the banner 'I'm (legally) lovin' it' is also likely to hit TV screens by Christmas.