Legal services comparison site Wigster is planning a high-profile relaunch following the appointment last week of entrepreneur Matthew Briggs (pictured) as a director.
Briggs, who is chief executive of the online claims management business Claims.com, was previously the non-lawyer chief executive of personal injury firm Minster Law and Capita Insurance Services.
Briggs told the Gazette that Wigster has secured private backing for a relaunch that aims to make it ‘the go-to legal brand’ following the model used by the insurance sector.
A promotional campaign will begin later this year to be run by a new marketing director joining ‘from a household name’, Briggs said. He declined to reveal how much the relaunch would cost. ‘We will fund this to what is required to make a prominent brand, to make it the most recognized legal brand in the UK.’
In June, rival web service CompareLegalCosts.com said it had secured £500,000 in private investment. Wigster, set up in 2010 by solicitor Nick Miller, earns money from a mixture of membership fees and a proportion of fees generated through the site. It claims to have more than 100 firms offering more than 50 categories of legal services for individuals and businesses.
Miller said he aims to increase the panel to 500 firms within two years. He told the Gazette that 85% of referrals through the site convert into business.