Obiter will refrain from commenting on the legal aspects of the great caterpillar cake dispute, but there is no doubt that, when it comes to public relations, supermarket chain Aldi is playing a blinder. Two months after withdrawing its Cuthbert the Caterpillar cake after a complaint by Marks & Spencer alleging infringement of its Colin the Caterpillar trade mark, Aldi is returning the sticky party treat to the shelves - all in a good cause.
'Let’s raise money for charity, not lawyers,' tweeted Aldi today. It claims that the limited edition version will benefit Teenage Cancer Trust and Macmillan Cancer Support.
Marks & Spencer says it has three trade marks relating to Colin, and has taken a dim view of rival retailers promoting butterfly-to-be themed patisserie. Aldi says it is calling on other supermarkets to join it in raising money for cancer charities through the sale of caterpillar cakes.
Pictured above: Marks & Spencer's Colin the Caterpillar chocolate cake