A bold new advertising campaign by the Law Society beginning today focuses on the benefits to personal injury claimants of getting proper legal advice.
The six-week campaign ‘deliberately takes a bold, humorous and memorable approach to convey an important message’, the Society said.
The ‘Don’t Get Mugged’ campaign will feature posters on public transport and in stations, radio advertising, online advertising and a YouTube video. The Society is also offering A3 size posters and postcards to all firms as well as a rotating banner advertisement for websites.
Desmond Hudson, chief executive of the Law Society, said: ‘This campaign doesn’t pull any punches, but we need to make a clear message: see your solicitor, don’t accept the insurers’ first offer and don’t deal with claims management companies.’