Yorkshire-based Minster Law has announced what it says is an exclusive five-year deal under which it will act for customers of insurer esure Group in motor personal injury and other legal claims. The aim is to ‘simplify the claims journey’ with digital technology, including the portal introduced under the PI reforms. 

A screenshot of Sheilas Wheels website homepage

Minster Law will service legal claims across the esure and Sheila’s Wheels brands

Source: Alamy

The partnership, which began in May, will enable the firm to ‘hit the ground running’ in processing claims through the new Official Injury Claim portal, chief executive Shirley Woolham said. 'We’re excited to be playing such a pivotal role in delivering a really compelling claims experience for esure customers, as well as the wider opportunities that come from being the strategic claims partner of such a progressive insurer.'

The two parties share an appetite for digital innovation, she said. 'We were struck by esure’s genuine desire to find new and innovative ways of using technology to drive greater integration across the claims supply chain, to remove friction and deliver the best customer experience in the market. This resonated strongly with our own ethos and progressive vision for personal injury claims and represents the foundations of true collaboration between our respective businesses.'

Graham Hughes, chief claims officer at esure said: 'We were impressed by Minster Law’s appetite to look at motor claims differently and capability to provide a digital offering for our customers. The recent reform in motor personal injury is an opportunity to "iron out" poor practises and simplify the claims journey.'